Marketing Analytics: Stand Out by Becoming an Analytics Pro!
Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.
12 reviews for Marketing Analytics: Stand Out by Becoming an Analytics Pro!
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Christopher Fisher –
Have gone through a similar course like this when I was working as a realtor learning how to post ads on Facebook and how to create them in a sense to create for cost effectiveness. Still an informative course though. Received a little bit of additional knowledge over the subject. Facilitator was very thorough in providing information. For those that are on the marketing side of things and want to learn how to better utilize ads this is worth a watch.
Anna Kauppila –
Very good structure on the course. Excellent reminder of the key metrics in marketing and how to use them in real life. The case study is comprehensive and understandable. Thank you!
Jeff Ellingham –
It’s a great, practical walkthrough of the most likely and common things a marketing analyst is likely to do on the job. While it was somewhat helpful to fill in the spreadsheets along with the instructor, I think something a bit more hands-on would be extremely beneficial, such as some additional homework, projects, examples, or something of that sort. Still, it was a great course that I’ll definitely return to if I land a job requiring anything related to the topics covered.
Very Detailed Course and good explanation
Krista DeWeese –
So far, so good, but I am having trouble keeping up with the Excel formulas. I saw that there is another class offered on the subject. Thank you for this course, I am learning a lot now while I am unemployed and looking for my next job!
Sanket Rananavare –
It was really helpful for me as I’m currently working MMM modelling. Thanks for this informative session.
Laura Adkins –
Very informative course! The information was presented well and the instructor was easy to understand. However, he did run through the formulas a bit quickly so I found myself having to pause or rewind the video to make sure I had everything correct.
Brandon Nohara –
Good introduction to marketing analytics. I learned some new things about Excel that will help with my job as a marketing analyst – the SUMIF function, and setting up a more efficient spreadsheet in general. The spin buttons were also new for me.
Though I know this wasn’t the focus of the course, some of the details about Facebook ad metrics may be different from how they are used in practice. For instance if you are optimizing on a downstream event like purchase or signup, the clickthrough rate and cost per click are not relevant indicators of performance. Clickthrough rate and cost per click should only be evaluated if optimizing on clicks, which most medium sized business advertising on Facebook would not be doing.
More content on creating the visuals for the dashboard would be great, as that last section was relatively short. Overall a good beginning course on marketing analytics topics though.
HelloFresh SE, Prinzenstraße 89, 10969 Berlin, DE –
The content covers a great deal into how to think around a simple question. For future students, FYI – this course revolves around high-level marketing metrics and modelling data using assumptions. Definitely a great learning experience and opens up your brains to create a flow in your work.
Two things I’d have appreciated if they were covered:
1. More use cases
2. Process of how to make assumptions. Something around market research maybe?
One thing I expected but, wasn’t there in the course:
Metrics specific to email campaigns (emails sent, open rate, click rate, etc.)
The instructor walked us through every little steps (eg. where to find certain buttons / which shortcut keys to press ect.) so even newbies can easily follow through without much difficulty.
The course started out with some rather plain questions (Which ad channel should we keep) then it gets build up into something much more deeper where we were taught how to read / project / analyse the data that’s on hand.
I also love that the course is considered quite short and each lesson is broken down into much smaller chunks, so learning can easily fit into my hectic schedule.
I’ve learned so much from this course in so little time, thank you so very much.
Joanna Sawicka –
Great course. I loved that the slides are available for future reference and that there was a working book (with a solution) to practice on.
It has been a really nice experience doing the course, and I have personally learnt a lot. I come from a marketing background, and have personally done analysis but it has not been in so much detail and in such a structured way! Thanks a lot to the instructors and producers of this content.